After last years debut collection BORN , this is the second annual release as a part of a 10 year long project called LIFE by Bad Apple Hair.

PLAY represents ‘play mode’; children see nothing in its real form, everything is that little bit more animated and bonkers. PLAY is about abstract and illustration, attracting the eye to a higher state of imagery; you get one chance to catch someone’s eye so these images stand out instantly.
At Bad Apple, creativity never stands still, much like LIFE. Over ten years, Bad Apple and creative director Aid, intend to continue to push where these collections go creatively – they will reflect where culture lies verses where Bad Apple is in it’s personal journey.

Credits:
Hair: Bad Apple Hair
Makeup: Lindsey Poole
Styling: Sabrina Henry
Photography: Alex Barron-Hough