LFW - SS11 - FELDER FELDER

Somerset House has to be one of the most beautiful locations of LFW - Famous for its "Strand" location this destination really does add that element of glamor to LFW...

...and we were lucky enough to get back stage & help out at one of the many shows held there.

We also spotted our very own model Cara Delevigne. Since we used her in Feb 2010 she has gone on to be one of the 5 must watch girls of 2011. We're just pleased we spotted her in the early days. 

FELDER FELDER was launched by identical twin sisters Annette and Daniela Felder, while still studying at Central Saint Martins in London 2006/2007. They haven’t looked back since.

Starting with the support of key press and opinion formers, including features in Vogue, Elle, i-D Magazine and The Sunday Times Style, Felder Felder has developed a cult following.

The sisters established a signature style with their feminine rock and roll aesthetic, which was quickly embraced by singers and actresses, including Rihanna, Gwyneth Paltrow, Florence and the Machine and Allison Mosshart.

The Felder sisters are intrigued by opposites and combine contrasts in their collections, aiming to achieve the perfect balance in each design.

Their bold, yet modern and sensual aesthetic, has won FELDER FELDER the respected New Gen Award for three consecutive seasons, a nomination for The British Fashion Awards 2008, a celebrity following and the support of the most sought after stores in the World.

FELDER FELDER is stocked by Liberty and Browns Focus in London, as well as by high end boutiques in Germany, France, Italy, USA, Russia, Australia and Austria.

For Autumn/Winter 2010, the British Fashion Council respectively offered FELDER FELDER an on schedule slot for London Fashion Week.

The Felder sisters designed the new uniforms for London’s luxurious restaurant NOBU BERKLEY STREET, which have launched to much success in Autumn of 2009.