After our previous 2 collections we were really feeling the pressure for the 2011/12 shoot. We wanted to show off what Bad Apple Hair is really about but also create images that would work within the media and on any PR and marketing material.
Creative Director Aid Tams saw a change in the way shoots were going in some of the more influential magazines. Less air brushing and editing, more real life and raw. This suited him and his team so they got to work.
The mood boards were extracts from Dazed and Confused, Love Magazine and W Magazine. The concept was discussed with the photographer Ben Cook. (www.bencook.com) and the concept was created. This was to be a street casting in local clubs and bars around Birmingham. "The Kooples" & "Lacoste Live" were to be focus points for the stylist (www.frockonvintage.com) and make up artist (www.amistreets.com). 14 models were chosen from hundreds.
The locations were chosen by Managing Director Daniel Torres. Hotel Du Vin (a favorite destination and synonymous with the service levels of Bad Apple Hair) and the Rainbow club / pub which had a perfect backdrop for the second half of the shoot.
It was a long day and night of shooting with literally hundreds of images being snapped in a paparazzi way. We whittled it down to our favorites and we hope you agree it's one of our best shoots to date.
The whole concept was rubber stamped by owner of Creative Head (an industry magazine) Catherine Handcock and will feature in their September 2011 issue. (www.head1st.net). This was a great honor to Bad Apple Hair and we now feel that the industry is beginning to recognise what we want to achieve.